Best live shopping platforms for sellers
Live shopping is the fastest-growing way to sell online - the US market alone is projected to hit 68 billion dollars in 2026. These are the platforms where sellers run live auctions and shoppable streams, compared by audience and category focus.
Updated
Compare at a glance
| Platform | Type | Fees / commission | Pays via | Founded |
|---|---|---|---|---|
Whatnot
|
Live shopping marketplace | 8% commission plus payment processing | Bank transfer | 2019 |
TikTok Shop
|
Social commerce platform | Commission on sales (varies by category) | Bank transfer | 2021 |
eBay Live
|
Live shopping platform | Standard eBay fees ~13.6% + $0.40/order | Bank transfer | 2022 |
Fanatics Live
|
Live shopping platform | Marketplace 6-12% seller fee | Bank transfer | 2023 |
Amazon Live
|
Live shopping platform | Influencer commissions 1-20% by category | Bank transfer | 2019 |
Palmstreet
|
Live shopping marketplace | 6.9% selling fee + 2.9% + $0.30 processing | Bank transfer | 2020 |
WhatnotThe live shopping leader - around 60% of a 22 billion dollar market, with sales expected to pass 6 billion dollars in 2026. Sellers run live…
whatnot.com22 viewsTikTok ShopTikTok commerce arm - sellers and creator-affiliates earn from shoppable videos and live streams inside the app.
shop.tiktok.com25 viewseBay LiveeBay livestream shopping feature, where established sellers host live auctions with eBay shipping and payments behind them.
ebay.com22 viewsFanatics LiveFanatics livestream marketplace for sports cards and collectibles, where approved sellers break boxes and run auctions live.
fanatics.live21 viewsAmazon LiveAmazon livestream shopping channel where influencers earn commissions showcasing products live.
amazon.com27 viewsPalmstreetA live shopping app for rare plants, crystals, and handmade goods - 3 million orders in its first two years.
palmstreet.app20 views