The live shopping leader - around 60% of a 22 billion dollar market, with sales expected to pass 6 billion dollars in 2026. Sellers run live auctions for cards, fashion, and collectibles.
Whatnot is a live shopping marketplace where anyone can register to start earning, and the work can be done remotely. Fees are 8% commission plus payment processing, earnings are typically paid out after delivery is confirmed, then 1-2 business days to bank in most countries and you can withdraw via Bank transfer. Founded in 2019, Whatnot is based in Los Angeles, United States. It is available in United States, Canada, UK, Europe, Australia.
Last updated
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What people actually earn on Whatnot
Figures published by Whatnot or by independent studies and surveys, as dated. Individual earnings vary widely.
Can I join Whatnot?
Not verified yet: Minimum age · You'll need · ID verification · Cost to join · Sign-up process · First payout Know the answer? Tell us
Official seller pages blocked automated reading so eligibility is unverified.
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How Whatnot compares
- At 8%, Whatnot takes a smaller cut than 4 of the 5 live shopping platforms we track that charge a percentage fee (median 9.8%).
- Founded in 2019, Whatnot has been running for about 7 years — longer than 4 of the 6 live shopping platforms we track with a known launch year.
Compared with the live shopping platforms in our directory. See them all →
Is Whatnot legit?
Whatnot is a real, operating platform. What we could verify:
- Operating since 2019 (7 years)
- Headquartered in Los Angeles, United States
Listing last updated October 2026 · how we verify platforms · Missing or out of date? Tell us
Listing history
1 update · latest Sep 12, 2026
- Payout speed added: After delivery is confirmed, then 1-2 business days to bank in most countries source ↗
Every change we make to this listing, with the official page we checked. Recent updates across all platforms →
Guides
No step-by-step guide for Whatnot yet. Browse all guides or find the right way to earn for you.
Frequently asked questions
How much does Whatnot charge?
Whatnot fees: 8% commission plus payment processing. On a $100 payment that leaves you about $92, before withdrawal or conversion costs.
How do you get paid on Whatnot?
Whatnot pays out via Bank transfer. Timing: After delivery is confirmed, then 1-2 business days to bank in most countries.
Which countries is Whatnot available in?
United States, Canada, UK, Europe, Australia.
How much do people earn on Whatnot?
Whatnot's 2026 State of Live Selling Report says sellers made more than $8 billion in sales in 2025, more than double the 2024 total. Individual earnings vary widely.
Is Whatnot legit?
Yes, Whatnot is a real, operating platform: operating since 2019 (7 years) and headquartered in Los Angeles, United States. As with any platform, check its current terms before relying on it for income.
What are the best Whatnot alternatives?
Similar platforms include Amazon Live, Fanatics Live, eBay Live and TikTok Shop. Compare their fees and payouts in the alternatives section below.
Compare Whatnot with…
Whatnot alternatives
More live shopping like Whatnot
Amazon LiveAmazon livestream shopping channel where influencers earn commissions showcasing products live.
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Fanatics LiveFanatics livestream marketplace for sports cards and collectibles, where approved sellers break boxes and run auctions live.
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eBay LiveeBay livestream shopping feature, where established sellers host live auctions with eBay shipping and payments behind them.
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TikTok ShopTikTok commerce arm - sellers and creator-affiliates earn from shoppable videos and live streams inside the app.
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PalmstreetA live shopping app for rare plants, crystals, and handmade goods - 3 million orders in its first two years.
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