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Earnings report

How much people earn online, platform by platform

Every figure below comes from a platform's own published numbers, annual reports or official pages, with a link to the source. Added together, they show the scale of the opportunity the internet has opened up.

$550B+paid to people through 33 platforms
$4.54T+sold through 22 marketplaces
$50.7B+raised on 4 crowdfunding platforms
At leasttotals are minimums, see how we counted
Find platforms you can join → How we counted

Sold through platforms: at least $4.54T

22 platforms

The value of everything sold or booked on these marketplaces, before fees. This is money flowing to sellers and service providers, not their take-home income.

  1. 1 Amazon $2.5T All-time · 55% of total Amazon says independent sellers have generated more than $2.5 trillion in sales in its store over 25 years of third-party selling. Source · 2025 ↗
  2. 2 Shopify $1.6T All-time · 35% of total Shopify merchants have sold $1.6 trillion in gross merchandise volume in total since the platform launched, per Shopify's investor relations page. Source · 2026 ↗
  3. 3 Shopee $127B 2025 · 2.8% of total Sea Limited reported $127.4 billion in Shopee gross merchandise value for full-year 2025, up 26.8 percent year over year. Source · 2025 ↗
  4. 4 eBay $80B 2025 · 1.8% of total eBay sellers generated nearly $80 billion in gross merchandise volume in full-year 2025, per eBay's 2025 Form 10-K. Source · 2025 ↗
  5. 5 MercadoLibre $65B 2025 · 1.4% of total MercadoLibre's 2025 10-K reports $65.04 billion in gross merchandise volume across its Latin American marketplace in 2025, up from $51.47 billion in 2024. Source · 2025 ↗
  6. 6 DiDi $64.5B 2025 · 1.4% of total DiDi's Core Platform gross transaction value was RMB450.8 billion (US$64.5 billion) in 2025, per its 20-F (rider spend, not driver take-home pay). Source · 2025 ↗
  7. 7 BigCommerce $31.7B 2025 Merchants on BigCommerce processed $31.7 billion of gross merchandise volume in 2025 (sales incl. shipping and tax, not profit), per its 2025 Form 10-K. Source · 2025 ↗
  8. 8 CJ Affiliate $16B Per year CJ says it drives more than $16 billion in advertiser revenue annually (company claim of sales driven, not commissions paid to publishers). Source · 2026 ↗
  9. 9 Etsy $10.5B 2025 Buyers spent $10.46 billion with sellers on the Etsy marketplace in full year 2025 (gross merchandise sales, before fees). Source · 2025 ↗
  10. 10 StubHub $9.2B All-time StubHub's FY2025 results report $9.2 billion in gross merchandise sales, the ticket value sold on its marketplace, up 6 percent year over year. Source · 2025 ↗
  11. 11 Grubhub $8.7B 2020 Diners ordered $8.67 billion of food through Grubhub in 2020 (Gross Food Sales, not driver pay), per Grubhub's 2020 annual report on Form 10-K. Source · 2020 ↗
  12. 12 Whatnot $8B 2025 Whatnot's 2026 State of Live Selling Report says sellers made more than $8 billion in sales in 2025, more than double the 2024 total. Source · 2025 ↗
  13. 13 Squarespace $6.2B 2023 Squarespace sites processed about $6.21 billion of gross merchandise value in 2023 (seller sales, not profit), per its 2023 annual report on Form 10-K. Source · 2023 ↗
  14. 14 Upwork $4B 2025 Clients spent $4.03 billion on Upwork in 2025 (gross services volume, the total billed for freelance work and related fees, before Upwork's cut). Source · 2025 ↗
  15. 15 Vivid Seats $2.7B 2025 Vivid Seats reported $2.70 billion in Marketplace gross order value in full-year 2025, the total value of marketplace orders including fees. Source · 2025 ↗
  16. 16 Klook $2.5B 2024 Travelers booked US$2.5 billion of activities, tours and attractions on Klook in 2024 (gross transaction value, not merchant profit), per its SEC F-1 filing. Source · 2024 ↗
  17. 17 Depop $1.1B 2025 Depop gross merchandise sales were $1.07 billion in full year 2025, as reported by then-owner Etsy in its annual results. Source · 2025 ↗
  18. 18 Fiverr $1.1B 2025 Buyers spent $1.07 billion on the Fiverr marketplace in 2025 (marketplace GMV, before Fiverr fees), per Fiverr's 2025 annual report on Form 20-F. Source · 2025 ↗
  19. 19 Jumia $819M 2025 Jumia reported $818.6 million in gross merchandise value for full-year 2025, up 14 percent from $720.6 million in 2024. Source · 2025 ↗
  20. 20 Epic Games Store $400M 2025 Players spent a record $400 million, retail including taxes, on third-party PC games on the Epic Games Store in 2025, up 57% year over year. Source · 2025 ↗
  21. 21 Newegg Marketplace $164M H1 2026 Newegg reported $163.6 million in marketplace GMV sold by third-party sellers in the six months to June 30 2026, down from $173.0 million a year earlier. Source · 2026-06 ↗
  22. 22 Rover $150M 2016 Pet owners booked $150 million of care on Rover and DogVacay combined in 2016, with the companies keeping about 20% as fees, per TechCrunch cited on Wikipedia. Source · 2016 ↗

Raised by creators and causes: at least $50.7B

4 platforms

Money pledged to projects and fundraisers, or lent to small businesses.

  1. 1 GoFundMe $40B All-time · 79% of total GoFundMe says $40 billion has been raised through its platform since 2010 by fundraisers helping people and causes. Source · 2026 ↗
  2. 2 Kickstarter $8.7B All-time · 17% of total Backers pledged a cumulative US$8.71 billion on Kickstarter, from 24.1 million backers, to fund 277,302 projects as of April 2025. Source · 2025-04 ↗
  3. 3 Kiva $2B All-time · 3.9% of total Kiva lenders have crowdfunded more than $2 billion in loans to borrowers since the platform launched in 2005. Source · 2026 ↗
  4. 4 itch.io $216K 2022 The 2022 Queer Games Bundle on itch.io raised US$216,000 for the 431 creators who took part. Source · 2022 ↗

How the live estimates work

The "Right now, online" counters on our homepage take published yearly totals and spread them evenly across the year: a yearly total divided by the seconds in a year gives a per-second rate. Real activity rises and falls through the day and week, so they show the scale of what is happening, not a live feed.

  • Paid to people: at least $73.5B a year, about $2,329 a second. The sum of single-year payout totals from 9 platforms: YouTube $32B (2024), DoorDash $20B (2025), Grab $15.3B (2025), Facebook $3B (2025), Roblox $1.5B (2025), Taboola $1.2B (2025), iStock $220M (2025), Udemy $168M (2025), Ghost $100M (Per year). Platforms that only publish all-time or quarterly totals are left out, so the real figure is higher.

How we counted

  • Published figures only. Each number is what the platform, its annual report or official page says. We link every source and haven't audited them.
  • One figure per platform. Where a platform publishes several, we use its largest. Sites that share one running total, such as Envato's marketplaces, are counted once.
  • Totals are minimums. Some platforms publish all-time totals, others only a single year or quarter. A single year is always less than the all-time total, so each sum is a floor: the real figure is higher.
  • Payouts and sales are kept apart. Sales through a marketplace are not anyone's income, so they are never added to money paid to people.
  • US dollars only. Figures published in other currencies, and counts that aren't money, are listed below but not added.

Not included in the totals: Allegro (~PLN 70 bn GMV in 2025), Flippa (450,000+ deals completed), Honeygain (1M+ payouts completed), Liberapay (€22,472 per week), PeoplePerHour (£100M+ all-time), Printful (143.9M items shipped), Sedo (700,000 domain sales), TeePublic (Tens of millions paid), Vinted (EUR 10.8B sold in 2025).

See how we verify data, or tell us about a newer figure.

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