Live shopping like Whatnot
Sell by livestream — auctions, drops, and shows.
- How you earn
- Selling products
- Skills needed
- Some
- Startup cost
- Medium
- First payout
- 1-2 weeks
Compare the top 6 live shopping platforms
| Platform | Platform's cut | Typical pay | Minimum payout | Pays via | Who can join |
|---|---|---|---|---|---|
|
|
1–20% | — | $10 by direct deposit or A… | Bank transfer | 21 countries |
|
|
Commission on sales (varies by cat… | — | $1 for US sellers | Bank transfer | United States, United Kingdom, EU,… |
|
|
13.6% | — | — | Bank transfer | United States |
|
|
8% | — | — | Bank transfer | 12 countries |
|
|
2.9–6.9% | — | — | Bank transfer | United States |
|
|
6–12% | — | — | Bank transfer | United States |
A dash means we haven't verified that detail yet.
All 6 live shopping platforms
Best documented first: verified earnings, fees and sign-up rules
Amazon LiveAmazon livestream shopping channel where influencers earn commissions showcasing products live.
Fees Influencer commissions 1-20% by categoryamazon.com
TikTok ShopTikTok commerce arm - sellers and creator-affiliates earn from shoppable videos and live streams inside the app.
Fees Commission on sales (varies by category)shop.tiktok.com
eBay LiveeBay livestream shopping feature, where established sellers host live auctions with eBay shipping and payments behind them.
Fees Standard eBay fees ~13.6% + $0.40/orderebay.com
WhatnotThe live shopping leader - around 60% of a 22 billion dollar market, with sales expected to pass 6 billion dollars in 2026. Sellers run live auctions for cards, fashion, and collectibles.
Fees 8% commission plus payment processingwhatnot.com
PalmstreetA live shopping app for rare plants, crystals, and handmade goods - 3 million orders in its first two years.
Fees 6.9% selling fee + 2.9% + $0.30 processingpalmstreet.app
Fanatics LiveFanatics livestream marketplace for sports cards and collectibles, where approved sellers break boxes and run auctions live.
Fees Marketplace 6-12% seller feefanatics.live