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Coupang vs Rakuten Ichiba

Coupang and Rakuten Ichiba are both big marketplaces. On a $1,000 payment you keep about $850–$930 on Coupang and $930–$980 on Rakuten Ichiba, before withdrawal or currency-conversion costs.

Updated · from each platform’s published fees and payout terms · how we verify

Key differences

  • On a $1,000 payment you keep about $850–$930 on Coupang and $930–$980 on Rakuten Ichiba, before withdrawal or currency-conversion costs.
  • Both pay out via Bank transfer.
  • Rakuten Ichiba is the older platform — founded in 1997, 13 years before Coupang (2010).
  • Coupang is based in South Korea, Rakuten Ichiba in Japan.

Which should you choose?

Choose Rakuten Ichiba if…

  • Keeping more of each payment matters most — its fee is lower.
  • You prefer a long track record (since 1997).

Side by side

Coupang South Korea dominant marketplace - sellers list through Coupang Marketplace and can use its Rocket fulfillment… Visit Rakuten Ichiba Japan giant marketplace where merchants open storefronts inside the Rakuten ecosystem and its loyalty points e… Visit
Type Big marketplaces like Amazon Big marketplaces like Amazon
Category Selling & Resale Selling & Resale
Vetted No No
Work from home Yes Yes
Fees Category commission ~7-15% + monthly service fee Setup + monthly plan (Y25,000-130,000) + 2-7% system fee
Payout speed Global Marketplace sellers receive monthly settlement —
Withdraw via Bank transfer Bank transfer (Japan)
Availability South Korea Japan
Local to South Korea Japan
Founded 2010 1997
Headquarters Seoul, South Korea Tokyo, Japan
Stock ticker NYSE: CPNG TYO: 4755
Popularity 39 views · 0 likes 47 views · 0 likes

Frequently asked questions

Which is cheaper, Coupang or Rakuten Ichiba?

On a $1,000 payment you keep about $850–$930 on Coupang and $930–$980 on Rakuten Ichiba, before withdrawal or currency-conversion costs.

Where are Coupang and Rakuten Ichiba available?

Coupang: South Korea. Rakuten Ichiba: Japan.