What this shows
Every number we have found on what flows through Snapchat, grouped by unit so only like is drawn against like: dollar totals with dollar totals, counts with counts, hourly rates with hourly rates. Each bar is labelled with what it measures. Figures that are not a plain amount (a percentage, a comparison) are listed underneath.
How it is calculated
Figures come from the listing's earnings field, each with its source and as-of date. A value is drawn only when it starts with an amount: K, M and B mean thousand, million and billion; a range ("Rs 110–140/hr") is drawn as a range; a trailing "+" is read as "at least". Each figure is labelled from its own description: anything described as GMV, gross volume, client or buyer spending, or "before fees" is gross spending on the platform, which includes the platform's cut and is not what earners take home. Different currencies and periods are never converted or mixed.
Data table 1 row
| Figure | What it measures | Detail | As of | Source |
|---|---|---|---|---|
| $1M a day (2020) | Other sourced figure | In November 2020 Snapchat said it would pay a total of $1 million a day to users posting top Spotlight videos, later moving to a millions-per-month model. | 2020-11 | en.wikipedia.org |