Earnings figures
2 sourced figures for TikTok Shop.
What this shows
Every number we have found on what flows through TikTok Shop, grouped by unit so only like is drawn against like: dollar totals with dollar totals, counts with counts, hourly rates with hourly rates. Each bar is labelled with what it measures. Figures that are not a plain amount (a percentage, a comparison) are listed underneath.
How it is calculated
Figures come from the listing's earnings field, each with its source and as-of date. A value is drawn only when it starts with an amount: K, M and B mean thousand, million and billion; a range ("Rs 110–140/hr") is drawn as a range; a trailing "+" is read as "at least". Each figure is labelled from its own description: anything described as GMV, gross volume, client or buyer spending, or "before fees" is gross spending on the platform, which includes the platform's cut and is not what earners take home. Different currencies and periods are never converted or mixed.
Data table 2 rows
| Figure | What it measures | Detail | As of | Source |
|---|---|---|---|---|
| 15M+ sellers worldwide | People earning on the platform | TikTok said in its October 2024 TikTok Shop safety report that it has grown a community of more than 15 million sellers around the world (company figure). | 2024-10 | newsroom.tiktok.com |
| 171,000 US small businesses | People earning on the platform | TikTok said in June 2025 that 171,000 local and small businesses sell on TikTok Shop in the US and that sales to small US businesses grew 70% year over year (company figures). | 2025-06 | newsroom.tiktok.com |
Sources
- TikTok Shop listing on FreelanceSites.net
- Source 1: newsroom.tiktok.com newsroom.tiktok.com
- Source 2: newsroom.tiktok.com newsroom.tiktok.com
- How we verify data