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A tour of Instagram1 / 9

Instagram in 9 slides

Meta photo and video network where creators earn through gifts, subscriptions, bonuses, and brand partnerships - program availability varies by region.

2010founded
3.8our rating out of 5
40achievement points, Silver
How it works2 / 9

What you do on Instagram

How the money is made: creating content

  1. Create and publish
  2. Grow an audience
  3. Fans, ads or sponsors pay
  4. Regular payouts

Meta photo and video network where creators earn through gifts, subscriptions, bonuses, and brand partnerships - program availability varies by region.

Founded 2010 · next to 11 other social platforms

200020052010201520202025Facebook: 2004YouTube: 2005Dailymotion: 2005X (Twitter): 2006Spotify for Creators: 2006Tango: 2009Snapchat: 2011Rumble: 2013TikTok: 2016Bigo Live: 2016Kick: 2022Instagram, 2010
Each dot is a platform of the same type, placed at its founding year.

Work and topics

Good for

Fees3 / 9

What Instagram takes

Gifts, subscriptions, bonuses by r…what it costs you

Gifts, subscriptions, bonuses by region

Getting paid4 / 9

How the money reaches you

From sign-up to payout

  1. Sign upFree
  2. Application and vetting
  3. Do the work
  4. Withdraw1 way to withdraw

1 way to withdraw

  • Bank transfer
Who can join5 / 9

Can you join?

Yes, if you pass its application.

You need a smartphone and an existing audience.

What you need

  • A smartphone
  • An existing audience
  • Free to joinSign-up cost
  • Application and vettingHow sign-up works

Check it with your country →

Real earnings6 / 9

What people actually earn

Top earners · 2025Up to $5,000 bonus

On 21 Jan 2025 The Verge quoted Meta spokesperson Paige Cohen confirming a Breakthrough Bonus of up to $5,000 over three months for TikTok creators posting Reel…

Source: theverge.com ↗
Rating and achievements7 / 9

How it scores

3.8out of 5

Strong on access and track record. Weaker on getting paid.

FeesGetting paidAccessTrack recordProof of earnings
  • FeesNot enough facts
  • Getting paid2.3
  • Access4.5
  • Track record4.5
  • Proof of earnings4.0
40/100 ptsSilver
  • Verified earnings
  • Open worldwide
  • Free to join
  • Top 10K website
  • 10 years running
  • Public company
Profile completeness8 / 9

How much we know

60%

We have 9 of the 17 things we track for every platform. Fees, payouts, join rules, countries and real earnings count most.

What we have

  • What kind of platform it is
  • Year founded
  • Headquarters
  • Fees
  • Withdrawal methods
  • Join requirements
  • Countries it accepts
  • Real earnings figures
  • Wikipedia or reference page

Still missing

  • Plain-English overview
  • Minimum payout
  • How fast you get paid
  • Payment protection
  • Review ratings
  • Support channels
  • Mobile apps
  • Social accounts

Know one of these? Tell us →

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