A tour of Taboola1 / 9

Taboola in 9 slides

The content recommendation network behind "around the web" widgets on major publishers, sharing revenue with established sites.

Content recommendation network
Ad networks
Based in New York, United States
Vetted: providers are screened

2007founded

3.4our rating out of 5

60achievement points, Gold

How it works2 / 9

What you do on Taboola

How the money is made: affiliate and advertising

Join the programme
Share links or show ads
Visitors click or buy
Commission paid

The content recommendation network behind "around the web" widgets on major publishers, sharing revenue with established sites.

Founded 2007 · next to 9 other ad networks

Each dot is a platform of the same type, placed at its founding year.

Work and topics

Fees3 / 9

What Taboola takes

Guess first: how much of every $100 you earn does Taboola take?

~ 50%the cut Taboola takes

~50% revenue share, CPC-based

Reaches youTaboola’s fee

From the published fees, before payment-processing, currency or withdrawal charges. Work out your own amount →

Getting paid4 / 9

How the money reaches you

From sign-up to payout

Sign upFree
Quick profile or ID review
Do the work
Earnings clearMonthly on the 15th via Payoneer, first payment 45 days after end of launch mont…
Withdraw1 way to withdraw

1 way to withdraw

Bank transfer

Who can join5 / 9

Can you join?

Yes.

You need reliable internet. Your profile is reviewed before you start.

What you need

Reliable internet
Free to joinSign-up cost
Quick profile or ID reviewHow sign-up works

Check it with your country →

Real earnings6 / 9

What people actually earn

Paid to earners · 2025$1.21B paid to sites

Taboola paid $1.215 billion in traffic acquisition cost to the websites and apps that host its ads in 2025, per its 2025 annual report on Form 10-K.

Source: sec.gov ↗

People earning · 202514,000 partner sites

Taboola worked with about 14,000 digital property partners (the websites and apps that host its recommendations) at the end of 2025, per its 2025 annual report…

Source: sec.gov ↗

Rating and achievements7 / 9