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Tech & data · profession tour1 / 8

Where web developers earn online

Web developers build sites for clients, sell themes and plugins to thousands of buyers at once, and even build and sell whole websites. Store builders such as Shopify also run partner programs that send merchants to developers.

Also for

  • WordPress developer
  • website builder
  • webmaster
  • frontend developer
39matched platforms
39specialist sites
39work from home
The routes2 / 8

How web developers earn

  1. 1Client projects on freelance marketplaces, often WordPress, Shopify or front-end work
  2. 2Selling themes, templates and plugins on marketplaces that pay royalties per sale
  3. 3Building content or ecommerce sites and selling them on website marketplaces
Tip

Templates keep earning after the work is done, so many developers mix client projects with one or two products.

Pay benchmark3 / 8

What the work is worth

Guess first: what does a typical US web developer earn in a year?

$92,650median a year for US web developers · $44.54 an hour
70,200employed in the US

US employees in the closest official occupation (SOC 15-1254), Bureau of Labor Statistics, May 2025. A benchmark for what the work is worth, not what a platform pays.

Top platforms4 / 8

The best matches for web developers

Best matched first: platforms built for this work, then matching tags, kind and description.

Kinds of platform5 / 8

Where the work is

The kinds of platform where web developers find work, sized by how many we matched.

Template marketplaces: 1717TemplatemarketplacesStore builders: 1010StorebuildersWebsite marketplaces: 99Websitemarketplac…Freelance sites: 1Stock marketplaces: 1Ad networks: 1
KindPlatforms
Template marketplaces17
Store builders10
Website marketplaces9
Freelance sites1
Stock marketplaces1
Ad networks1

Tour a kind

Lowest fees6 / 8

Keep more of what you earn

Of the 15 matched platforms that publish a percentage fee, these take the smallest cut (median 15%).

0%30%60%Squarespace: 1%Payhip: 5%Acquire.com: 7%Shopify App Store: 7.5%Flippa: 10%Codeable: 10%Figma Community: 15%Empire Flippers: 15%Sedo: 15%Motion Invest: 17.5%Afternic: 20%GoDaddy Auctions: 20%BrandBucket: 22.5%Atom.com: 25%TemplateMonster: 52.5%Median 15%LowestHighest
PlatformFee
Squarespace1%
Payhip5%
Acquire.com7%
Shopify App Store7.5%
Flippa10%
Codeable10%
Figma Community15%
Empire Flippers15%
Sedo15%
Motion Invest17.5%
Afternic20%
GoDaddy Auctions20%
BrandBucket22.5%
Atom.com25%
TemplateMonster52.5%
Each column is one matched platform at the middle of its fee range. The three lowest are highlighted and listed below.
Who can join7 / 8

Can you get in?

5
of 6 with verified country rules are open almost worldwide
9
of 39 are free to join

Check which ones you can join →

Next steps8 / 8

Ready to go further?

See all 39 platforms for web developers →

Platform tours

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