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Steam vs Unity Asset Store

Steam and Unity Asset Store are both game and app stores. Fees — Steam: $100 per game via Steam Direct, ~30% store cut. Unity Asset Store: Publisher keeps 70%.

Updated · from each platform’s published fees and payout terms · how we verify

Key differences

  • Fees — Steam: $100 per game via Steam Direct, ~30% store cut. Unity Asset Store: Publisher keeps 70%.
  • Unity Asset Store has the lower minimum payout (no minimum vs $100).
  • Both pay out via Bank transfer. Only Unity Asset Store offers PayPal.
  • Steam is the older platform — founded in 2003, 7 years before Unity Asset Store (2010).

Which should you choose?

Choose Steam if…

  • You prefer a long track record (since 2003).

Choose Unity Asset Store if…

  • You want to cash out small amounts.
  • You want to withdraw via PayPal.

Side by side

Steam The dominant PC game store - publish via Steam Direct for a 100 dollar fee per game, recoupable once it earns… Visit Unity Asset Store The marketplace for Unity game assets - publishers sell models, tools, and scripts to millions of developers. Visit
Type Game and app stores like Steam Game and app stores like Steam
Category Games & Apps Games & Apps
Vetted No No
Work from home Yes Yes
Fees $100 per game via Steam Direct, ~30% store cut Publisher keeps 70%
Minimum payout $100 No minimum via PayPal, $250 via wire
Payout speed Monthly at the end of the following month for the previous month's sales Monthly via PayPal or quarterly via wire transfer
Withdraw via Bank transfer Bank transfer, PayPal
Availability Worldwide Worldwide
Founded 2003 2010
Headquarters Bellevue, Washington, US (Valve) San Francisco, United States
Popularity 46 views · 0 likes 44 views · 0 likes

Frequently asked questions

Which is cheaper, Steam or Unity Asset Store?

Steam: $100 per game via Steam Direct, ~30% store cut. Unity Asset Store: Publisher keeps 70%.

How fast do Steam and Unity Asset Store pay out?

Steam: Monthly at the end of the following month for the previous month's sales. Unity Asset Store: Monthly via PayPal or quarterly via wire transfer.

Where are Steam and Unity Asset Store available?

Steam: Worldwide. Unity Asset Store: Worldwide.