Jumia in 10 slides
Africa largest e-commerce marketplace, selling across Nigeria, Egypt, Morocco, Kenya, and more, with open seller registration and JForce sales agents.
- Online marketplace
- Big marketplaces
- Based in Lagos, Nigeria
What you do on Jumia
How the money is made: selling products
- List your items
- A buyer orders
- Ship it
- Payout after delivery
Africa largest e-commerce marketplace, selling across Nigeria, Egypt, Morocco, Kenya, and more, with open seller registration and JForce sales agents.
Founded 2012 · next to 36 other big marketplaces
Work and topics
Good for
What Jumia takes
Category commission ~5-20% + processing fee
From the published fees, before payment-processing, currency or withdrawal charges. Work out your own amount →
How the money reaches you
1 way to withdraw
- Bank transfer
Can you join?
Yes, if you live in one of 8 countries.
Open in 8 countries
What people actually earn
Jumia's 2025 annual report on Form 20-F says about 70 thousand sellers were active on its African marketplace in 2025.
Source: sec.gov ↗Jumia reported $818.6 million in gross merchandise value for full-year 2025, up 14 percent from $720.6 million in 2024.
Source: sec.gov ↗How it scores
Strong on track record. Weaker on getting paid.
- Fees3.5
- Getting paid2.3
- Access2.5
- Track record4.0
- Proof of earnings3.0
- Verified earnings
- Clear fees
- 10 years running
- Public company
Jumia against its peers
Guess: next to the 30 other big marketplaces that charge a percentage, is Jumia…
The cut of all 31 big marketplaces that charge a percentage
| Platform | Fee |
|---|---|
| Konga | 3% |
| Bonanza | 3.5% |
| Rakuten Ichiba | 4.5% |
| Blibli | 5% |
| AliExpress | 6.5% |
| Lazada | 6.5% |
| Shopee | 8.5% |
| bol | 8.5% |
| Prom.ua | 8.6% |
| Allegro | 9% |
| Kilimall | 10% |
| Walmart Marketplace | 10.5% |
| Takealot | 11% |
| Coupang | 11% |
| Amazon | 11.5% |
| Temu | 11.5% |
| Newegg Marketplace | 11.5% |
| Kaufland Marketplace | 11.5% |
| Jumia | 12.5% |
| Cdiscount | 12.5% |
| Daraz | 12.7% |
| Flipkart | 13.5% |
| Otto Market | 13.5% |
| eBay | 13.6% |
| Trendyol | 14% |
| MercadoLibre | 14.3% |
| Zalando Partner | 15% |
| Noon | 15.5% |
| eMAG | 16% |
| Rozetka | 16% |
| Hepsiburada | 30.5% |
- At 5%–20%, Jumia sits near the middle — the median fee across the 31 big marketplaces we track that charge a percentage is 11.5%.
- Launched in 2012, Jumia is newer than most big marketplaces — 25 of the 37 we track were founded earlier.
How much we know
We have 9 of the 17 things we track for every platform. Fees, payouts, join rules, countries and real earnings count most.
What we have
- What kind of platform it is
- Year founded
- Headquarters
- Fees
- Withdrawal methods
- Join requirements
- Countries it accepts
- Real earnings figures
- Wikipedia or reference page
Still missing
- Plain-English overview
- Minimum payout
- How fast you get paid
- Payment protection
- Review ratings
- Support channels
- Mobile apps
- Social accounts