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Microsoft Store vs Unity Asset Store
Microsoft Store and Unity Asset Store are both game and app stores. Fees — Microsoft Store: 15% apps / 12% games, or keep 100% with own payments. Unity Asset Store: Publisher keeps 70%.
Updated · from each platform’s published fees and payout terms · how we verify
Key differences
- Fees — Microsoft Store: 15% apps / 12% games, or keep 100% with own payments. Unity Asset Store: Publisher keeps 70%.
- Unity Asset Store has the lower minimum payout (no minimum vs $50).
- Both pay out via Bank transfer. Only Unity Asset Store offers PayPal.
- Unity Asset Store is the older platform — founded in 2010, 2 years before Microsoft Store (2012).
Which should you choose?
Choose Unity Asset Store if…
- You want to cash out small amounts.
- You want to withdraw via PayPal.
Side by side
Microsoft Store
A store where developers publish and sell Windows apps and games.
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Unity Asset Store
The marketplace for Unity game assets - publishers sell models, tools, and scripts to millions of developers.
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|---|---|---|
| Type | Game and app stores like Steam | Game and app stores like Steam |
| Category | Games & Apps | Games & Apps |
| Vetted | No | No |
| Work from home | Yes | Yes |
| Fees | 15% apps / 12% games, or keep 100% with own payments | Publisher keeps 70% |
| Minimum payout | $50 | No minimum via PayPal, $250 via wire |
| Payout speed | — | Monthly via PayPal or quarterly via wire transfer |
| Withdraw via | Bank transfer | Bank transfer, PayPal |
| Availability | Worldwide | Worldwide |
| Founded | 2012 | 2010 |
| Headquarters | Redmond, United States | San Francisco, United States |
| Popularity | 52 views · 0 likes | 44 views · 0 likes |
Frequently asked questions
Which is cheaper, Microsoft Store or Unity Asset Store?
Microsoft Store: 15% apps / 12% games, or keep 100% with own payments. Unity Asset Store: Publisher keeps 70%.
Where are Microsoft Store and Unity Asset Store available?
Microsoft Store: Worldwide. Unity Asset Store: Worldwide.