How to Start Selling on Etsy (2026): Fees, Setup & Payouts
Compiled with AI-assisted research from the official help pages and sources listed at the end of this guide. Spotted something out of date? Tell us.
Tip: fees and payout rules change often. Check the numbers on the platform's page and work out what you'll keep before you commit.
You can open an Etsy shop at Etsy.com/sell with a government ID, a bank account and a card, then pay $0.20 per listing plus 6.5% of each sale. A payment processing fee based on where your bank is (3% + $0.25 in the US) comes on top, and new shops may owe a one-time set-up fee that varies by location. Sellers in Pakistan and India can join through Payoneer, but Etsy Payments is not available in Bangladesh, Sri Lanka or Nepal, so sellers based there cannot open a shop as of September 2026.
Who can sell on Etsy
Every new shop has to use Etsy Payments, so your country decides whether you can sell at all.
- Etsy Payments direct: the US, UK, Canada, Australia, New Zealand, all 27 EU countries, Switzerland, Norway, Türkiye, Israel, Hong Kong, Singapore, Malaysia, Indonesia, the Philippines, Vietnam, Mexico, Morocco and South Africa.
- Etsy Payments through Payoneer: Argentina, Brazil, Chile, China, Egypt, Georgia, India, Japan, Kazakhstan, Pakistan, Peru, Serbia, South Korea, Thailand, the UAE and Ukraine. You register with Payoneer during onboarding and Etsy pays out to that account in US dollars.
- Not supported: every country missing from both lists, including Bangladesh, Sri Lanka and Nepal.
You must be at least 18, keep a valid debit or credit card on file, and do the setup in a desktop browser (the Etsy Seller app works once the shop exists). Etsy does not ask for a business license, although local rules for online sellers still apply. Everything you list must be made, designed, handpicked or sourced by you.
How to open your shop, step by step
- Sign in to Etsy or create an account, go to Etsy.com/sell and select Get started.
- Set your shop preferences: shop language (it cannot be changed later), shop country and shop currency. Use the same currency as your bank account to avoid a 2.5% conversion fee on every sale.
- Choose a shop name of 4 to 20 characters with no spaces or special characters. You can rename the shop later.
- Set up payment and billing. Pick your country under Where is your bank located, choose Individual or sole proprietorship or Incorporated business for tax purposes, then add your bank or Payoneer details and a debit or credit card.
- Approve the one-time set-up fee if one is shown. It is non-refundable, the amount depends on your location, and Payoneer sellers pay it in US dollars.
- Verify your identity with Persona, Etsy's verification partner, by uploading a photo of an unexpired government ID and taking a selfie. The name on the ID must match the name on your bank account.
- Turn on two-factor authentication. Etsy recommends an authenticator app over SMS or phone calls.
- Select Open your shop, then fill in your storefront (look, story and shop policies) and publish your first listings.
Etsy fees in 2026
| Fee | Amount | When it is charged |
|---|---|---|
| Shop set-up fee | One-time, varies by location | Approved during onboarding, charged once the shop is open |
| Listing fee | $0.20 per listing, valid for 4 months | When a listing is published or auto-renewed |
| Multi-quantity renewal | $0.20 per extra unit sold | When more than one unit of a listing sells |
| Transaction fee | 6.5% of item price, shipping and gift wrap | On every sale |
| Payment processing | 3% + $0.25 (US), 4% + £0.20 (UK), 5% + ₹25 (India), 6.5% + $0.30 (Pakistan) | On every Etsy Payments order, including shipping and tax |
| Offsite Ads | 15%, or 12% after $10,000 in yearly sales, capped at $100 per order | Only on orders placed within 30 days of an ad click |
| Currency conversion | 2.5% | When your listing currency differs from your payment account currency |
| Regulatory operating fee | Fixed percentage in certain countries | On every sale, where it applies |
| Etsy Plus (optional) | $10 per month | Monthly |
Shops with under $10,000 in sales over the previous 365 days can opt out of Offsite Ads. Once a shop crosses that line, participation becomes mandatory at 12% for the life of the shop.
What you keep from a $30 sale
A US seller sells a $30 item with free shipping to a buyer who pays no sales tax:
- Listing fee: $0.20
- Transaction fee: 6.5% of $30 = $1.95
- Payment processing: 3% of $30 + $0.25 = $1.15
- You keep $26.70 before materials, packaging and postage.
If the order came from an Offsite Ad, another 15% ($4.50) comes off and you keep $22.20. A seller in Pakistan pays 6.5% + $0.30 for processing ($2.25) and keeps $25.60, before any Payoneer fee to withdraw the money locally. Try your own prices in the fee calculator.
How Etsy pays you
Sales land in your Etsy payment account, and you choose a deposit schedule in your payment settings: daily, weekly, every two weeks or monthly. Weekly, fortnightly and monthly deposits go out on Mondays. Daily deposits only go out when your balance reaches the local minimum, such as $25 in the US, £15 in the UK or €20 in the eurozone. Etsy says deposits generally reach your bank within five business days, and eligible US sellers can pay for Instant transfer.
Payoneer sellers are paid weekly on Mondays in US dollars, then withdraw from their 
Payoneer account to a local bank. Etsy's policy notes that Payoneer withdrawal fees are typically up to 3%.
Two rules catch new sellers out:
- After you add or change bank details, Etsy waits at least five calendar days before it deposits.
- Etsy can place a payment account reserve on shops it sees as higher risk. The policy's own example holds 30% of sales on a 45-day rolling basis. Factors include how long you have been selling, order backlogs, missing tracking, made-to-order items and buyer cases. Holds linked to an investigation can last up to 180 days after the estimated delivery date.
Common problems and fixes
- Your country is not in the bank dropdown. Etsy Payments is not offered there, and a new shop cannot open without it. Sellers in Bangladesh, Sri Lanka and Nepal can look at
Daraz, 
Amazon, which accepts sellers from all three, or their own 
Shopify store. - Identity verification fails. Use an unexpired ID whose name matches your bank account exactly, and switch to manual review if the express biometric check keeps failing. Your status appears in Shop Manager on the Legal and tax information page.
- Funds sit in reserve. Add tracking to every order, ship within your stated processing time and resolve problems before buyers open cases. Etsy reviews reserves and can lower or remove them as your record improves.
- Selling privileges suspended over unpaid fees. When sales do not cover your fees, pay the outstanding balance within 15 days of your monthly statement or Etsy charges the card on file. Keep that card valid.
- Two-factor codes never arrive. Switch to an authenticator app.
- Surprise conversion charges. List in your payment account currency. Buyers still see prices in their own currency.
- Warnings about off-platform sales. Etsy bans steering buyers to pay outside Etsy, including with QR codes, and can suspend shops that do it.
If Etsy's rules on what you can sell do not fit your products, compare 
eBay and other options in the best marketplaces list.
Etsy fees, payouts & alternatives