List your first item on Etsy

Have these ready before you start:

• A bank account to receive payouts. Etsy cannot send sale money to PayPal or to a card.
• A debit or credit card to pay Etsy's fees.
• A government ID that is not expired and matches the name on your bank account.
• A residential address.

In some countries, such as Pakistan, Japan or Brazil, Etsy lets sellers connect a Payoneer account instead of a bank. If Etsy Payments is not available where you live, you usually cannot open a shop. Check the help page for your country.

Then pick a shop name. It must be 4 to 20 characters, with no spaces or special characters. It cannot be in use already, contain profanity, or copy someone else's trademark.

You can add up to 20 photos and up to 2 videos of 5 to 15 seconds each, as of 2026. Etsy recommends photos at least 2000 pixels wide.

Good beginner photos:

1. The whole item on a plain background.
2. A close-up of texture or detail.
3. The item in use, or next to something that shows its size.
4. Any variations, such as colours.

Choose your best photo as the thumbnail. It is what shoppers see first in search.

Your title can be up to 140 characters, but Etsy suggests fewer than 15 words. Lead with what the item is, then key details like material, size or colour. The listing web address is set when you first publish, and does not change if you edit the title later.

Next, fill in attributes like colour and material. They depend on your category. Then add tags. You can add up to 13 tags, as of 2026. Use short phrases a buyer would type, and do not repeat the same words everywhere.

If you offer sizes or colours, add them as variations. You can also allow personalization, such as a name engraved.

The main fees, as of 2026:

• Listing fee: $0.20 USD per listing, whether or not it sells.
• Transaction fee: 6.5% of the total order, including shipping and gift wrap.
• Payment processing fee: a fixed amount plus a percentage. It varies by country. For bank accounts in the US it is 3% plus $0.25 per order.

Offsite Ads fees apply only to orders that come from Etsy's ads on other sites. Some countries also have deposit fees. Use our fee calculator to check your numbers.

Then choose or create a shipping profile. You need your origin postal code, the shipping services you use for domestic and international orders, and a processing time. For calculated shipping, enter the packed weight and size of the item.

If you sell to the EU or Northern Ireland, extra product safety (GPSR) information may be required for some sellers.

During setup:

1. Connect your bank account. US sellers verify through Plaid.
2. Add a card for billing so Etsy can charge your fees.
3. Pay the one-time shop set-up fee.
4. Verify your identity with a government ID and a selfie.
5. Turn on two-factor authentication. Etsy requires it.

Select Publish. Then open your shop. Etsy says new listings can take up to 48 hours to appear in search and categories.